just ferriss, one year style blog, photo grid

just ferriss: one year young

· "So what's the goal?" ·

June 29, 2016

When I first started my blog, my brother–an extremely smart and strategic businessman and founder of his company with a very youthful personality and lust for life–called. He said something like: “Hey Ferr, I saw your blog. That’s awesome. So what’s the end goal?” I sat on the other end of the phone kind of stuck–and embarrassed that I didn’t have an answer. I didn’t know what my goal was, I just knew that I had to do it because I couldn’t stop thinking about it.

Exhibit A: Taking risks, having no idea what you’re doing.


So, here I am one year later. And I have goals. It just took getting started to figure it out.

When I first came across bloggers several years ago, I didn’t get it. I’m like, so you post pictures of yourself? That’s cool. Instead I shifted my interest to blogs or Instagram accounts that were more about products or places–anything but the actual person in them. But I realized I didn’t connect with those accounts and was easily bored. So I started to organically gravitate toward personal style Instagram accounts and blogs at the same time I learned to open up and genuinely express myself in my daily life and social media as a way to give myself purpose and connect with the world. Through that, I started to understand the art of self-expression.

Expressing myself through my personal style and music in every day life has always been, well, simply a “thing” of mine. It’s been one of the only ways I have ever found comfort in myself, but have also felt fearful at the same time. I think it was because of the judgments and negativity that became “the norm” in society. I was judgmental toward those personal style accounts for the same reason I never learned to accept the ways that expressing myself came naturally to me. But there are people behind those accounts–people who have something to offer you and enlighten your world. When you learn to let go of perception and judgment, the world opens up endless possibilities for you.

And that’s exactly what just ferriss has done for me. Exhibit B: A world of possibilities.


Dream Big

I am a person of no limits, potential and big visions (a blessing and a curse). I really do dream big. It’s exhausting, but because of it I have always pushed myself and end up surprised of what I am capable (at least more often than not–lessons learned is also a common theme). My blog is something that at one (multiple) point(s) I have questioned–what’s the point? Look at what everyone else is doing–how am I going to do that? How am I going to do something that sets me apart–that people are actually interested in? Welllllllll, I just have to be me! And dream big.

just ferriss

So me I have been. Happy, vulnerable, predictable, unpredictable, in a perfect outfit, maybe not in a perfect outfit, short and sweet or long and drawn out–hopefully relate-able. Either way, having this outlet to connect with others–YOU!–has given me more than I ever imagined. I have met people who fill my life with love and compassion and encourage me to shoot for the stars, who I never would have met otherwise. I have built meaningful relationships and connected with Asheville–my favorite city–in the way I have always wanted to; in a way that keeps me wanting more while enjoying every minute at the same time. One thing that makes just ferriss what it is, is my city and all that it has to offer. Asheville has encouraged and inspired me to be myself. And I am so thankful for the way it has helped me become more accepting of the world, and I’m amazed at how it has accepted me back.

justferriss, ladylike, shelby tsika photography, anthropologie, steven madden, j. crew

So what’s my goal? If there’s one thing I’ve learned, it’s that just ferriss is energized by and thrives on opportunity and collaboration. I am at my best when I am surrounded by others who complement, match and surpass my energy–people who have dreams and a passion for putting something into the world for others to find their own joy in. I hope to continue inspiring you–whoever you are–through the people and things that inspire me.

So, brother–successful businessman and CEO who I never thought I’d aspire to be–to answer your question:

the end goal is to bring people, ideas, creative hearts and passionate minds together to create a platform where people feel inspired to be and discover themselves, and are energized by the stories of the people, places and things in the world around us.

Exhibit C: A girl with a vision and goals.

justferriss, about, joseph dix photography

One Year Young + Sneak Peak

THANK YOU to every person who has shared this journey with me–my friends, family, photographers, readers, followers–you have ALL played a part in making ANY of this possible and given me any bit of hope or drive to chase and fulfill my dreams, so that I may shine a small light onto others in this big world. As I look back on some of my first posts (oy vey!), I have to recall how far have I come. And I truly just feel like I am getting started! Here’s a little visual story of my journey thus far–with a sneak peak of some very exciting and new things coming soon! XOXO

Sneak Peak

Coming soon to just ferriss, an incredible shoot with one of my favorites, Murphy Funkhouser Capps, who recently captured the essence of my personal style journey.


  1. Reply


    June 29, 2016

    Go Ferr!! so proud of you!! I love you bunches!! ❤️😊😘

    • Reply


      June 29, 2016

      Thanks ma! Thanks for always encouraging me to reach for the stars! Love you!